E&M YUMMY Case Study

**Note that this is only made for class project purpose. All right reserved to the rightful owner of the brand.

Challenges

The text outlines several challenges that E&M YUMMY faces in its digital communication strategy:

1. Limited Online Presence: E&M YUMMY's online presence is currently limited. This prevents the company from effectively reaching a wider audience, which is crucial in today's digital age.

2. Underdeveloped Digital Marketing Strategies: The company's digital marketing strategies are underdeveloped. This limits the company's ability to build brand awareness and increase sales in an increasingly digital marketplace.

3. Brand Awareness: The company has limited brand awareness, which can hinder its growth and success.

4. Resource Limitations: E&M YUMMY has limited digital marketing resources, which can restrict its ability to effectively implement and manage digital communication strategies.

5. Content Creation: Creating engaging content that resonates with the target audience and prompts them to take desired actions is a challenge.

6. Channel Management: Managing multiple digital communication channels effectively can be a daunting task.

7. Measurement of Effectiveness: Measuring the effectiveness of digital communication campaigns to understand what's working and what's not can be challenging.

These challenges need to be addressed for the successful implementation of the digital communication strategy.

Impact

The problems faced by E&M YUMMY, as outlined in the document, could have a significant impact on their business. These problems could lead to a number of negative consequences for E&M YUMMY, including loss of customers to competitors, difficulty in attracting new customers, reduced sales and profits, and difficulty in raising capital. In order to mitigate these risks, E&M YUMMY should develop and implement a comprehensive digital communication strategy. This strategy should address the company's target audience, digital channels, content strategy, and budget. By taking these steps, E&M YUMMY can improve its digital communication efforts and minimize the negative impact of the problems it is facing.

My Roles

In the class group project, my role was to serve as the project coordinator and team leader. As the project coordinator, my responsibilities included overseeing the overall progress of the project, ensuring effective communication among team members, and coordinating meetings and deadlines.

Final Thought

This digital communication strategy aims to propose a roadmap for E&M Yummy. The strategy focuses on creating valuable and engaging content across various digital channels, including a well-designed website, social media platforms, and targeted online advertising. The strategy is based on comprehensive research on SWOT analysis, competitor analysis, challenges, and potential target audience. This information is used to redefine the potential target audiences, choose the right channels, and develop a content strategy for each channel with a clear timeline and budget estimation. An evaluation is also included to track the success of this strategy. By implementing this comprehensive digital communication strategy, it is expected that E&M Yummy can establish a strong online presence, cultivate a loyal customer base, and achieve its vision of becoming a leading provider of quality local food products.